DMA Softens Objections To Do Not Call Law essays

DMA Softens Objections To 'Do Not Call' Law essays WASHINGTON (AdAge.com) The Direct Marketing Association today softened its position against a federally-mandated "do not call" list for telemarketers, suggesting it biggest desire is a "one stop" list that would keep marketers from having to buy separate lists from state and federal agencies. At first the DMA seemed to endorse a proposal for a national do-not-call list from the Federal Communications Commission, but the trade group said afterward "the jury is out" on whether the government should get involved with preventing telemarketers from reaching consumers. The DMA's comments came after the House Energy and Commerce Committee heard Federal Trade Commission Chairman Timothy Muris plea to Congress for it to allocate $16 million the FTC says it needs to fund its own do-not-call list. Marketers will eventually pay the list's whole cost through fees collected to access the list. The DMA's position advocating any sort of list puts it at odds with the American Teleservices Association, which represents callers. The DMA represents marketers. Matthew Mattingley, director of Related Stories: WILL TELEMARKETERS LOSE HALF THEIR AUDIENCE? Dire Predictions About Impact of FTC 'Do Not Call' Rules FTC EMPOWERS CONSUMERS TO BLOCK SALES CALLS Congress Must Approve; Telemarketers Vow to Fight Law DMA BEGINS ATTACK ON FTC TELEMARKETER RULES New Consumer Protection Laws to Be Unveiled Wednesday government affairs for the telemarketing association, said today his group continues to believe that any attempt by the federal government to block marketers from calling consumers is unconstitutional and that the group is readying a lawsuit challenging the FTC rule. That also had been the DMA's position, but today Jerry Cerasale, the DMA's senior vice president, cited the difficulty of successfully challenging a concept widely embraced by the public. ...