The Case Of The Second Amendment Rights - 1386 Words

After reviewing the given information from Ms. Bennett, there is a strong possibility the court will find the defendant’s Fourth Amendment rights were not violated. The Fourth Amendment states: â€Å"The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.† (U.S. Cons.) In order for the court to find a lack of a violation, they need to determine that the findings of Ms. Bennett were reasonable in inception and scope. In this particular case, the burden of proof is put upon the Government. A. Reasonableness in Inception Ms. Bennett did not fall out of the parameter and breach the defendant’s Fourth Amendment right with the reasonableness at inception. To be reasonable in inception means to have a rational reason for inspecting an employee’s work area. Physical evidence, information from a reliable source, or a professional’s opinion, of work related misconduct or illegal activities occurring are valid reasons for investigations. â€Å"Employers’ intrusions on constitutionally protected privacy interest †¦ investigations of work-related misconduct, should be judged by standard of reasonableness under all the circumstances.† O’Connor v Ortega, 107 S. Ct. 1492 (U.S. 1987). In City of Ontario, California v Quon,Show MoreRelatedThe Rights Of A Free State1118 Words   |  5 PagesAmerican Lit 2 December 2014 Amendment II â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.† The Right to Bear Arms According to the Second Amendment, in the Bill of Rights, the rights of the people to keep and bear arms have been enacted since December 15th, 1791. Across the 223 years this amendment has been around, there has been an abundance of history behind the Second Amendment. Over this time periodRead MoreThe Constitution And The Declaration Of Independence1712 Words   |  7 Pagesgovernment also included a set of rights entitled, The Bill of Rights. In The Bill of Rights, citizens of the U.S. are given rights, amendments, that make the U.S a free country today. This system has provided many citizens with rights such as, allowing them to express their religion and free speech and protect their privacy with no officials is allowed to search someone s belongings unless there is a warrant that states reason. There are many more amendments besides the two listed and each ofRead MoreThe Right to Bear Arms1866 Words   |  7 PagesIntroduction In this essay highlighting the second amendment, I will focus mostly on the right to bear arms. The Second Amendment states, â€Å" A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed.† I think that the founders put this in the constitution to keep the sense of freedom they had in England concerning arms, and other than a small force of paid officers, the United States had no professional, trainedRead MoreGun Control And The Second Amendment1179 Words   |  5 Pagescitizens to bear arms. The right to bear arms traces back all the way to the times of the 13 colonies. The Second Amendment has been up for many debates, especially in the recent light of mass shootings in the US. But does the entire removal and ban of firearms really work? Gun control and the second amendment has been a never ending conflict between politicians. As we look further into gun control there are more draw ba cks for the citizens than benefits. The Second Amendment was ratified to the USRead MoreArgumentative Essay On Gun Control1397 Words   |  6 Pages The Second Amendment to the United States Constitution protects the right of the people to bear arms and was adopted on December 15, 1791, as part of the first ten amendments located in the Bill of Rights. Since then there have been many attempts to create stricter gun control legislation and this leads to the argument whether or not this is an attack on the 2nd  Amendment? The Bill of Rights amendments adds to the Constitution specific guarantees of personal freedoms and  rights. The Second AmendmentRead MoreThe Bill Of Rights Of The United States1557 Words   |  7 PagesThe Bill of Rights lists certain freedoms and liberties that are guaranteed to the people of the United States of America. Because these rights are in the Constitution, they are federal laws that apply to everyone in America. To ensure there was no question as to who the Bill of Rights applied to, the Fourteenth Amendment was passed in 1868 giving anyone born in, or a citizen of, the United States the rights guaranteed by the Bill of Rights. The amendment left clauses giving some interpretationRead MoreBill of rights Essay955 Words   |  4 Pagestheir rights such as life, liberty, and property. The Constitution was created to make a stronger central government to protect the rights of its people. The Social Contract protects the natural rights of the citizens, but with the Constitution protecting every other rights. The writers intention of the Bill of Rights was to ensure the safety of citizens rights. Most amendments apply in daily life, but might not realize it. The First amendment, freedom of speech, amendment two, the right to bearRead MoreEssay on The Right to Bear Arms a Constitutional Conflict 1666 Words   |  7 Pagesact of bearing a firearm was initially represented as a duty in England, up until King Alfred converted this duty into a right. By doing so, individuals were allowed to use firearms for two purposes: self-defense and hunting. In time, â€Å"kings chose to trust their subjects with arms and to modify and supplement the militia if need be† (Malcom 3). Individuals were given the right to bear arms in exchange for their participation in England’s militia, which consists of â€Å"able-bodied male citizens declaredRead MoreDistrict of Columbia v. Heller: The Use and Permit of Handguns1529 Words   |  7 Pagesrigorou s system in place is violated the individual rights that granted and protected by the United States Constitution. They believe that the rigorous system will prevent people from defending themselves and could be a violation of their privacy. Regardless of which side is right, if we want to understand more about our current conflict, we have to look back on how this hold debate started. The District of Columbia v. Heller, the Supreme Court case in 2008 that found the Firearms Control RegulationsRead MoreCivil Liberties And Civil Rights1318 Words   |  6 Pagesprotect the rights of U.S. citizens. Moreover, these changes have occurred by much insistence and court cases from the people. Out of these changes, civil rights and civil liberties have erupted in order to protect the lives of citizens even more. Who we are as citizens of the United States can be characterized by the concept of civil rights and civil liberties, the idea that the constitution protects the major rights enumerate d in the Bill of Rights, marginalized groups, the second amendment, and the

The Effects Of Mental Health On The Workplace - 987 Words

For many of us, work is where we spend most of our waking hours. Because we devote so much time to our work environment, certain needs must be met from our employers so that business can run efficiently and productively. I have chosen the topic of mental health in the workplace, as it is an area where I believe employers should focus more attention to in order to have a better understanding of the challenges their employees may face. A productive employee who is able to meet their scheduling requirements and perform to the best of their ability, contributes to the growth of the company, which then stimulates the Canadian economy. According to a study done in 2011, â€Å"In any given year, one in five people in Canada experiences a mental health problem or illness, with a cost to the economy of well in excess of $50 billion†.1 Companies and organizations in our country need to increase their awareness about this issue, so that their human resource departments can begin to develop and implement strategies to foster mental wellness in the workplace, as well as to start preventing these major costs to the company and our economy. We will begin by discussing why people are finding themselves mentally unhealthy while in the workplace. The Globe and Mail conducted an online survey called â€Å"Your Life at Work† over a yearlong period (Feb. 2014- Feb. 2015).2 During this time, they had 7,300 respondents and 59 percent reported feeling stressed and on-edge, while feeling unable toShow MoreRelatedMental Health : An Individual s Psychological And Emotional Wellbeing1411 Words   |  6 PagesMental health refers to an individual’s psychological and emotional wellbeing (World Health Organisation, 2014). With over 25 million UK residents (Mental Health Foundation, 1999) spending a large majority of their time at work, it is important that concerns for a person’s welfare extend to the workplace. Every year mental health problems, including stress, anxiety and depression affect 1 in 6 British employees (Mental Health Foundation, 1999). Despite this, a Confederation of British IndustryRead MoreT he Effects Of Workplace On Health And Wellbeing Of Their Employees1508 Words   |  7 PagesNowadays, workplace bulling is prevalent in all organisations across all industries, and it is of utmost importance for organisations to protect the health and wellbeing of their employees. Workplace bullying includes verbal, physical, psychological or social abuse by an employer or colleague at work. Rousseau et al (2015, p.287) define workplace bullying as ‘repeated occurrences of negative acts over a sustained duration’ in which victims are unable to defend themselves. Furthermore, Randall (citedRead MoreThe Effects Of Mental Illnesses On The Workplace1227 Words   |  5 PagesPrevious standards, regulations, and benefits in the workplace covering mental illness should be clearly stated and made aware to all employees in a company. Each employee has rights and every employer has a duty to accommodate, especially when it comes to stopping harassment, violence and discriminati on. As stated in section 2.3.1 - The creation and impacts of mental illnesses in the workplace, there are two types of harassment: human rights harassment and personal harassment (CUPE, 2014). All harassmentRead MoreBullying : Abolish Negative Workplace Atmosphere1339 Words   |  6 PagesWorkplace Bullying: Abolish Negative Workplace Atmosphere Bullies are like chameleons. What they do and say may not always be visible, but their words and actions still impact another person’s life. Bullying does not stop once you graduate; however it continues on into the workplace. This must be stopped. Workplace bullying is inappropriate and it produces unbearable environments that lead to negative workplace atmospheres. The main people involved in the situation, the harmful and destructive effectsRead MoreThe Effects Of Substance Hormones On The Body And Brain Essay1296 Words   |  6 Pagesshown that steroid hormones can kill brain cells when present at high levels for a prolonged period of time.† Where does stress originate? Stress can come from families, children, marriage, money, school, friends, change of residence, jobs, bosses, health issues†¦ the list could go on and on. Stress affects different people in different ways and some people are more affected by stress than others. A particular demographic populat ion of people that typically experience higher stress levels differentlyRead MoreThe Benefits Of A Lifestyle Essay1714 Words   |  7 PagesThe Benefits of a Mindful Lifestyle in Multiple Populations According to Roger Walsh, a psychologist at the University of California, mental health professionals are relying more and more on medication to treat mental disorders. Walsh argues, however, that most mental disorders can be effectively treated by having a client make simple changes to their lifestyle. Lifestyle medicine, the branch of medicine dealing with the treatment of disorders by having a person change their way of living, focusesRead MoreCommon Mental Health Issues1193 Words   |  5 PagesCommon Mental Health Issues People experience a variety of painful issues in their lives. From the beginning some issues are more challenging than others, in part because of struggles with either addiction or depression. People who manage their concerns are also managing them when they step into their daily jobs. The problems people carry with them can affect their job performance and their relationships. Their compromised attention can cause additional frustrations such as mistakes and missedRead MoreVertical Violence And Its Effects On The Nursing Profession1107 Words   |  5 PagesNurses advocate for patients even if it means standing up to doctors and hospital administrators. Shockingly, for a job rooted in compassion, horizontal violence is a devastatingly common occurrence in the nursing profession. Horizontal violence, or workplace bullying, is defined as repeated incidences of aggressive behaviour intended to intimidate, degrade, humiliate, and offend a person or group of people (Ontario Nursing Asso ciation, 2012). Nurse-to-nurse aggression can range from yelling, withholdingRead MoreHealth Promotion Is A Key Element Of The Nurses Role1707 Words   |  7 PagesThe World Health Organization defines mental wellbeing as the absence of a disease as well as a state of complete physical, mental and social well being (World Health Organization 2005). Of the many occupations found in the health sector, it is nurses who continually need to interact with a range of individuals. From colleagues to patients and their families, nurses are often thrown in highly stressful situations. Such environment unfortunately makes nurses more susceptible to mental health stress (BazarkoRead MoreA Review of the Relationship between the Workplace Learning and Development Opportunities with the Employee’s Psychological Well-being.1743 Words   |  7 PagesIntroduction A pre-approved topic on the relationship of workplace learning and development opportunities with job satisfaction and psychological well-being (lesser burnout) among the employees was presented in a graduate class of the MAIS 645, 2014. An overwhelming response elicited the author to further elaborate and corroborate the topic by conducting a review. Thus, this paper hypothesizes that the availability of the workplace learning and development opportunities influences the psychological

The Importance Of The American Dream - 773 Words

The American dream has changed drastically thru our history. Back in the 1950 and 1960 the American dream was to have the house with the white picket fence and the 2  ½ kids. Now the dream for a lot of people is to be able to pay their bills and maybe have enough money to go out for a nice little dinner that you did not have to cook yourself. The American dream is dead, it is because the concept has changed from the idea that everyone can improve their life through hard work to the idea that everyone can become a millionaire through virtually no work. The United State at one point used to have everything you needed to make this dream happen. But since jobs have been moving over sees we have lost all of that. The American Dream is so†¦show more content†¦But doing this, this gives the poor more jobs to do causing them to fall behind in other tasks making them poorer by the second. Even though the poor are the people whom do the most work in the world, 40% of Americas money goes to the rich while only 1% goes to the poorer population (academic.udayton.edu). As the rich get richer, the poor get poorer widening the gap between the two more and more every day, this very second. Celebrities and local millionaires own the world. They run the businesses and the passion that gives the poor jobs. So as much as the poor hate the rich, they end up working for them in the end, less likely to become them. This is a psychological truth that causes much stir among the poor and possibly some of the rich. As a rich person, you are less likely to make contact and accept that the poorer are around you. Its the same concept for the poor to the rich. Its hard to accept the truth, especially when it comes to terms with your social class. But to the rich, owning the world isnt an issue. The cement that should hold our society together is the supposed peace of mind that the government will give in the form of aid to the less fortunate. This financial assistance includes low cost living facilities, money for food, and most importantly, healthcare. Another hot issue on Capitol Hill is the funding of social security. It is my belief that social security should not be tampered wit h at all, becauseShow MoreRelatedThe Importance Of The American Dream918 Words   |  4 Pagesthere are some individuals who want the American dream, such as non-Americans. Even though immigrants essentially founded the American dream as the thirteen colonies expanded, current bans preventing entry from certain countries and regulations attempting to deport others seem to rip that dream out of their grasp. Contrary to popular beliefs, the American dream is not the white picket fence vision we were taught in high school history. Instead, the American dream is the desire to live comfortably withinRead MoreThe Importance Of The American Dream1547 Words   |  7 PagesThe American Dream, an ideal first defined by James Truslow Adams in the 1931 novel Epic of America. Adams (1931) defined the dream as, The American Dream is that dream of a land in which life should be better and richer and fuller for everyone... (p. 214). The dream of our ancestors has not changed with the passage of t ime, but achieving the dream has become much more difficult for the average American. Reviewing data compiled the last few decades paints a bleak picture, wage disparities haveRead MoreThe Importance Of The American Dream918 Words   |  4 Pageswork through the American Dream, but for one American, Lilly Ledbetter, success has not always come that easily. While working for GoodYear, Ledbetter learned that she was earning less money than her male counterparts. In addition, she was being sexually harassed by her coworkers and punished with poor reviews when she did not comply with their suggestions. As a result, even though Ledbetter worked just as much, if not more, than her male co workers, she was not rewarded as the Dream promises. ThereRead MoreThe Importance Of The American Dream1321 Words   |  6 PagesFormer First Lady, Michelle Obama, eloquently summarized the American Dream at the Democratic National Convention in 2012. â€Å"Barack knows the American Dream because hes lived it...and he wants everyone in this country to have that same opportunity, no matter who we are, or where were from, or what we look like, or who we love. And he believes that when youve worked hard, and done well, and walked through that doorway of opportunity...you do not slam it shut behind you...you reach back, and youRead MoreThe Importance Of The American Dream916 Words   |  4 Pages During the 21st century, there has been a realignment of both social classes and habits due to the events of the last 20 years that make the American dream of the second half of the 20th century impossible to attain. According to Dictionary.com, the American dream is the ideals of opportunity, freedoms, and equality for all Americans. The Am erican dream can no longer be attained for many reasons, but one big reason would be that people of this generation’s interests are not the same of those ofRead MoreThe Importance Of The American Dream1363 Words   |  6 Pages its possible to achieve the American dream.† -Tommy Hilfiger. What is the American dream? How is it possible to achieve the American dream if there are large corporations ruining it for the companies trying to reach such dream? The American dream consists of the ideal that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative. What about those who are starting a new business whose dream is to become a large organizationRead MoreThe Importance Of The American Dream1231 Words   |  5 Pageswanted to be successful and powerful. The American Dream or the idea that everyone in the U.S. has an equal opportunity to succeed has been around since 1931. The problem with the American dream today is that in reality people don’t have the same opportunities as they used to. The American Dream may actually just be a dream with no real evidence to prove it’s true. Rana Foroohar, author of â€Å"What Ever Happened to Upward Mobility,† discusses why the American Dream isn’t the same as it used to be and howRead MoreThe Importance Of The American Dream1057 Words   |  5 Pagesthis country today don’t believe that the American dream is alive. Fifty-nine percent of those polled in June agreed that â€Å"the American dream has become impossible for most people to achieve. More and more Americans believe there is â€Å"not much opportunity† to get ahead†(Alternet). Many adults of the middle and lower classes American population no longer the American dream is no longer attainable because most if not all of the key elements of the American dream are no longer attainable. With financialRead MoreThe Importance Of The American Dream1732 Words   |  7 PagesTo achieve the American Dream, one must work hard and have the dedication to be successful. There are myths relating to this dream leaving lower class members to wonder if the dream exists for them. People in lower class are told if they want to be successful they must put in hard work and true effort. Once they do, they see that they are remaining in the same position they started in. In â€Å"Class of America-2012,† Gregory Mantsios states the ideas of class in the US and explains them. One myth addressedRead MoreThe Importance Of The American Dream1628 Words   |  7 PagesThe American Dream, an ideal first defined by James Truslow Adams in the 1931 novel Epic of America. Adams (1931) defined the dream as, The American Dream is that dream of a land in which life should be better and richer and fuller for everyone... (p. 214). The dream of our ancestors has not changed with the passage of time, but achieving the dream has become muc h more difficult for the average American. Reviewing data compiled the last few decades paints a bleak picture, wage disparities have

Durkheim on Totemism - 1573 Words

In order to truly assess the legitimacy of Durkheim s functionalist definition of religion, his notion of Social facts, (upon which his theory is constructed) must be examined. Durkheim advocated that amongst the reputable fields of biology, psychology and history, Sociology also warranted a specific focus. It was, for him: a sui generis something that had to be explained on its own terms. Sociology was not, for Durkheim, a field that should be susceptible to overlapping subject matter: he believed that there existed concrete social facts recognisable by the power of eternal coercion which they are capable of exercising over individuals. This claim is an imperative one because it is the platform on which his functionalist†¦show more content†¦Such a abstract ineffable sensation demanded (In Durkheim s words) something material and tangible through which to be expressed. This emphasis on the external being internalised is similar to Radcliffe-Brown who believed religious a cts were an expression of a sense of dependance on a power outside ourselves . Durkheim noted how one cannot detect the source of the strong feelings we have in an abstract entity but can comprehend those feelings only in connection with a concrete object Such an object he labeled totemic, conveying how in primitive societies these miscellaneous items were believed to be endowed with sacredness. Such objects (or animals or plants) were and still are worshipped vehemently, they are bestowed with the utmost respect as tribal systems are constructed around them. But (apart from their physical form or lack of it) he did not envisage this relationship between the abstract and material as a conjunction of different entities: the sociologist stated that if such a symbol represents God and society Is this not because God and society are one and the same thing?. One must note Durkheim was an Agnostic, not a staunch atheist, religion was very much a real concept for him, in the sense t hat it was derived from something very concrete: it was a process by which mankind expresses social facts. Although this representation is symbolic and metaphorical,Show MoreRelatedComparison Between Durkheim And Freud s Theory Of Religion1110 Words   |  5 PagesThroughout this essay, an attempt to compare and contrast two key theorists approach to the study of religion namely Durkheim and Freud will take place. This will consist of four stages, firstly an introduction comprising of a definition of religion by Durkheim will occur. Secondly a comparison and contrast of the approaches by Freud and Durkheim to the study of religion, as well as the strength and weaknesses of these approaches and lastly a presentation of a conclusion will occur. A number ofRead More Functionality of Religion: Emil Durkheim’s Elementary Forms of Religious Life1529 Words   |  7 Pagesreligion and its influence on society. Durkheim defined religion as â€Å"a unified system of beliefs and practices relative to sacred things, that is to say, things set apart and forbidden -- beliefs and practices which unite into one single moral community called a Church, all those who adhere to them.†1 Hence Durkheim’s emphasis is on the function of religion as a unifier of individuals. In order to illustrate his theory of religion, Durkheim then introduces the Totemism of Australian aborigines as an exampleRead MoreEmile Durkheim Was A French Sociologist And Philosopher.1003 Words   |  5 PagesEmile Durkheim was a French sociologist and philosopher. One of his most prominent interests as a scholar was religion. In particular, the manner in which religion has developed throughout the history of the human race. While Durkheim wrote a good deal on religion, perhaps his most important work on religion was written in The Elementary Forms of Religious Life. In this work, Durkheim examines Australian Totem religious as fundamental forms of the human religious experience. His ideas regarding religionRead MoreDurkheim s Sociological Perspective On Religion1733 Words   |  7 Pagessociological approach to religion. Several central aspects of Durkheim’s approach are defined, including the concepts of religion, clan, and totem. The Totemic Principle and how it can be applied to religion is also discussed. Supporting evidence for Durkheim is offered through Eliade, while dissension is offered by Malinowski. This work concludes with an example of Durkheim’s ideas applied to the story of Lame Deer. Background Any discussion of Durkheim’s views on religion from a sociological perspectiveRead MoreReligion Is A Social Phenomenon770 Words   |  4 Pages According to Durkheim religion is a social phenomenon in his book he said (religion is a unified system of beliefs and practices relative to sacred things, that is to say, things set apart and forbidden) Durkheim thinks that even the concept of an individual is a product of social reality if people want know the origins of religion he argues, they should try to find out what happened in the distant past, rather you should examine what he calls universal human needs, and these universal humanRead MoreMarx, Weber, And Social Distress972 Words   |  4 PagesWhen it comes to the perspectives of Marx, Weber, and Durkheim they each contribute different views when it comes to the field and address problems of advert of modernity. One problem with the context of modernity is that in a society, religious factors increase on the foundations of rationalism. Many people of the day questioned religion and had no need for a God. Marx was born in 1818 and was the earliest of the other thinkers. The crazy thing is that he wrote very little as it is about religionRead MoreEmile Durkheim s Influence On Society850 Words   |  4 PagesÉmile Durkheim was born in France in 1858 to a Jewish family and started attending a rabbinical school at a young age but eventually decided not to continue on that path and instead became an agnostic. He eventually went on to become a philosophy teacher and is considered to have played a pivotal roll in the rise of sociology. Durkheim believed that society shaped every aspect of human thought and behavior. He promoted the importance of society and suggests that without it things like art, familyRead MoreReligion as a Conservative Force Essay936 Words   |  4 Pagesand used as a means by which to maintain the existing order of Society and the Status Quo. Some Sociologists such as Durkheim and Marx would agree with this and there are others who would argue against such a claim. It is a debate, one side says Religion inhibits change and the other says it sets social change in motion. As already mentioned Durkheim believed that Religion acts as a Conservative Force. In more detail what he actually thought was that Religious worshipRead MoreWhat Is A Symbol1827 Words   |  8 PagesCollective Thought vs. Individual Thought: Discussing the Categories of Understanding When discussing the use of symbols in both Durkheim and Strauss’ works, it is important for us to look at how both thinkers talk about the categories of understanding. In Elementary Forms, Durkheim believes the categories of understanding are grounded in the social, using Australian totemism to explain how the primitive mind used symbols derived from collective thought to create the ways in which we categorize ideasRead MoreAssess the usefulness of functionalist theories in understanding religion today965 Words   |  4 Pagesmentioned, functionalists argue that social order and solidarity to run smoothly – Durkheim argued that there are four main ways in which religion maintains value consensus. One way is through the sacred and profane, he argued that sacred referred to things that are separate from society and create feelings of awe, wonder and fear whereas profane referred to things that were inferior with no real significance. Durkheim therefore argued that the on ly thing powerful enough to inspire people in the way

Social Media as Marketing Tools-a Case of Coca-Cola Free Essays

string(83) " on Facebook along with celebrity artiste icons like Lady Gaga, Rihana and Eminem\." Back ground of Coca-cola Coca-cola started in Atlanta, Georgia, on May 8, 1886 by Dr. John Stith Pemberton. He was a local Pharmacist. We will write a custom essay sample on Social Media as Marketing Tools-a Case of Coca-Cola or any similar topic only for you Order Now After producing Coca-cola syrup he carried it down to another pharmaceutical store on the street, where it was sampled and pronounced as exceptional. The sales of the drink called Coke thereafter, began. It was not at first sold as bottled drink; rather it was sold from the fountain for five cents a glass. Carbonated water was later combined with the newly discovered syrup to produce the drink known as coca-cola today. Coca-cola is known all over the world for its unique taste which its competitors have not been able to beat. Dr. Pemberton partner with a man called Frank M. Robinson-a bookkeeper- to create the name Coca-cola. After considering the advertising aspect of the product, Robinson came up with the unique name known as â€Å"Coca-cola† today. Coca-cola was first advertised in The Atlanta Journal, through the journal the citizens were invited to taste â€Å"the new and popular fountain drink†. While the product tasting were ongoing, series of advertising campaigns were also put in place to aggressively promote the newly found drink. The people passing by were invited to try the drink with the hope of passing the message across after tasting. During the first year, the average sales of coca-cola rose to nine drinks per day. Dr. Pemberton never realized the future prospect of the drink he created; therefore, he sold a portion of his business to different partners. In 1888 before his death, he sold the remaining part of Coca-cola to Asa G. Candler-An Atlanta business guru, who later proceeded to buy additional rights and completely took over the operation of Coca-cola (The chronicle of Coca-cola). Coca-cola brand image Coca-cola is a leading name brand in the carbonated drink industry therefore; the name plays a major role in the sales of the product. With a very strong distribution channel that makes the products readily available everywhere in the world and a unique brand image that places the product on the mind of it targets audience so much that, Coca-cola becomes an addiction within some quarters. This background knowledge gives Coke the greater opportunity to service a larger geographical population in various capacities (Coca-cola marketing mix 83). Coca-Cola’s brand personality reveals the positioning of its brand. Coca-cola strategically positioned it products in the mind of it targets group that they see the product as part of their daily lives and this strategic brand positioning often plays a major impact in taking decision. The association between the brand and the consumers sometimes result in brand loyalty and invariably makes the purchasing decision easier for the consumers. Coca-cola packaging system remains one of their strengths in the market. Although the bottling of Coca-cola has undergone series of transformation all through the years throughout the world but the brand remains consistent in its distinctive taste all over the world. In other words, the product remains the same both in taste and packaging globally (Coca-cola marketing mix 83). The age of social media marketing Social media marketing is the process or strategy of using social media websites like, facebook, twitter, YouTube, LinkedIn, MySpace etc. to promote a company and its products. Over the years technology has brought about changes in the way we do business. The new age of technology has undoubtedly altered the ways most companies also conduct their business activities. This technology inclined age therefore, makes buying decision easier for the target market segment. Earlier before the advent of social media; media outlet were limited to radio, TV and various print media, this made it easier for the advertiser to reach their â€Å"mass audience† using promotions through these available medium then. The media proliferation gave birth to various media channels which in turn have allowed consumers to have options when it comes to media usage as a result of modern invention. It is very germane to note at this point, that the media availability really have a sporadic impact on consumers’ behaviors. Such impact include: Interactivity, Customization and Social interaction (Social marketing meet interactive media). The social media network has therefore, becomes so important that it is a must have for any company that wants to be relevant in the 21st century. It has contributed to the development and success of many companies in various ways. The case of Coco-cola is not an exception among the companies who are strategically using the social media marketing tools to draw followers to their brands. According to Jack Yan, The purpose for brands in any social media approach must be to serve the organization both internally and externally†¦ He went further to state the nine goals of social media usage by a brand. Such goals include: * Building a sense of membership or citizenship with the organization * Promoting communication and acceptance of the brand * Encourage the audience to engage in dialogue about the brand * Building positive brand association * Building brand awareness * Acting as a channel through which information about the brand can be obtained * Inform the consumers of the vision behind the brand * Help the organization to maintain a competitive ground * Act as a channel to know if the brand is been properly communicated to the consumers and * Build a perceived quality of the brand (Social medial in branding). Coca-cola effectively combines the above mentioned goals in its social media usage through the huge numbers of followers on its social medial page. Its continuous utilization of social medial marketing tools like Facebook, Twitter and Youtube, has undoubtedly given the company an insight into what the consumers are saying about its brand. Coca-cola facebook utilization Facebook is one of the fastest growing social networks with over 400 million users all over the world, it has both young and grownups as active users (Facebook: challenges and opportunities for Business communications students). Coca-cola is one of the most popular brands on Facebook along with celebrity artiste icons like Lady Gaga, Rihana and Eminem. You read "Social Media as Marketing Tools-a Case of Coca-Cola" in category "Essay examples" Coke has over forty-one million fans (www. facebook. com/cocacola). Coke is the 15ht most popular Facebook page†¦ (usatoday. com) On Facebook, Coca-cola has over 35 million â€Å"like†Ã¢â‚¬ ¦according to Wendy Clark-Coke senior vice president of integrated Marketing, she says†¦Ã¢â‚¬ having all the fans respond to coke is meaningful. This is because; such responses are likely to generate more sales for the brand coke. She went further to lay emphasis on how such colossal responses from the fans on face book are to the advantage of coca-cola (usatoday. com). The nature of the social media networks site deliberately makes it possible to share information among the users. Facebook has a high utility growth and this allows sharing of information among† all friends in one-place solution† achievable (Too many Facebook â€Å"Friends†Ã¢â‚¬ ¦). More so, through its viral distribution of messages, Facebook allows target consumers to pass messages and ads to friends with ease. The online messaging allows comments to be passed on transmitted messages like ads (Viral advertising in social media†¦). Coca-cola understands this behavior, therefore, it virally engaged its targets audience through series of information about its brand. Coca-cola twitter utilization Twitter was introduced in 2006 as a blogging site that permits users to share different kinds of messages online vial medium called tweets (Follow me! Global Marketers’ Twitter use). Through these medium users are able to share messages and comments on various issues going on around them. Twitter has one hundred and sixty million users and send an upward of ninety million message everyday (Twitter as a medium of message). Coca-cola has over five hundred and thirty thousand followers on twitter (Twitter, Inc). These followers are constantly engaging in various topics about the brand coca-cola on the webpage. Through the twitter page consumers are informed about any ongoing promotion and program of Coca-cola. Twitter also stands as one of the avenues through which the consumers get information about any new ads message concerning the brand. The twitter –verse according to Clark, has a profound impact on how coke deal with consumers feedback. Coke monitors the questions posted on Twitter and answers them. Clark says twitter has brought changes to coke customer service approach. More staffs are now been put on twitter’s page to respond to the ongoing traffic demands of the twitter page (usatoday. com). Coca-cola YouTube utilization YouTube is a none-paid for social media website that enables users to upload their videos and share them through the internet (Peers or expert? ). It was created in 2005; it has over a 100 million videos per day. This massive number account for 60% of all online videos. The nature of YouTube broadcasting allows the users to share their opinions online concerning the videos they have seen through rating (Social interaction and co-viewing with YouTube: Blending Mass Communication†¦). Coke employs the use of YouTube for advertising purpose through which the viewers can pass comments on their advert. The use of YouTube by Coca-cola gives the viewers the opportunity to view and pass comments on their ads. These commentaries generated helps coke in furthering their creativity when else they plan another advert. The reason has been that such commentaries are not immediately receivable under the traditional TV adverts. Though there are many other sites through which one can upload videos but coca-cola YouTube engagement gives better viewing opportunity in terms of marketing to the larger audience. A scene from an advertisement provided by coca-cola on YouTube†¦ Result of the brand The social media world has invariably changed the nature of the modern day business approach and it has so far brought so many challenges and success to those brands using them to promote their products at different stages. Coca-cola through the social media utility has been able to generate millions of followers and viewers all over the world. These viewers in turn promote the brand through their spending on Coca-cola brands. Coca-cola has over 2 billion people drinking coke globally. A success story that is linkable to its creative prowess and leveraging with social media network sites like Facebook, twitter and YouTube (Coke’s social media success†¦). Coca-cola through the usage of these media continues to build an empire of loyal followers. Coca-cola having built these enormous followers does not just live them to communicate in isolation, rather the company strategically put a monitoring body in place that responds to the followers queries and provide immediate response. Wendy Clark in an address recognized that â€Å"social listening† is very important in social media; it is necessary to communicate back to the followers. She said†¦Ã¢â‚¬ forget about the† like† button. It’s all about the â€Å"share†. It’s the most important. She concluded by saying that whatever content the company has to create must be shareable. She shared the story of a man who through immediate response from the Coca-cola twitter’s team went ahead and purchased a Vitamin water drink-an extended brand of Coca-cola (Coca-cola VP Talks†¦). A result oriented communication! Connectivity Coca-cola through it social media connect various groups via online activities. This engagement gives the opportunity to the consumers to share their experiences about the products among themselves. It also allows Co-ca cola to have feedbacks on how the brand is doing in the market place. These feedbacks help in developing marketing strategies for the brand. From the ongoing, it is certain that Coca-cola social medial presence and engagement with its consumers has not only created awareness and loyalty for the brand; it has also generated increase in sales for the brand through its huge cyber group followers. As a result of its involvement with its followers, the brand is able to connect globally with the consumers at various locations all over the world within a particular circle-the social network. It is therefore, very necessary within this paper to recognize the fact that, social media as a marketing tool plays a significant part in the brand’s ability to reach its target audience. References 1. The chronicle of Coca-cola: Birth of a refreshing idea: Retrieved on 05/02/2012, from http://www. thecoca-colacompany. com/heritage/chronicle_birth_refreshing_idea. html 2. Coca-cola marketing mix 83: Retrieved on 05/02/2012, from http://www. bilara. hubpage. com/hub/coca-cola-0 3. Coca-cola Fans page: Retrieved on 05/03/2012 from http://www. facebook. com/cocacola 4. Twitter, Inc (us): Retrieved on 05/03/2012 from http://www. coca-cola. com/en/index. html 5. Coke’s media success makes a lot out of little: Retrieved on 05/03/2012 from http://www. millwardbrown. com/global/blog/post/2011-12-19/coke-s-social-media-success-makes-a-lot-out-of-a-little. aspx 6. Coca-cola VP Talks about the keys to social media success: Retrieved on 05/03/2012 from http://www. marketingpilgrim. com/2011/04/coca-cola-vp-talks-about-the-keys-to-social-media-success. html 7. Brandtzaeg, P. , Luders, M. , Skjetene, J. (2010). Too many Facebook â€Å"friends’? Content sharing and sociability versus the Need for privacy in social Network sites. International Journal of Human-computer interaction, 06-, 26(11/12), 1006-1030. doi: 10. 1080/10447318. 20010. 516719 8. Chu-chuan, C. (2011). Viral Advertising in social media: Participation in facebook Group Responses among college-Age users, Journal of Interactive Advertising, 12(10), 30-34 9. Decarie, C. (2010). Facebook: Challeges Opportunities for Business Communication Students. Business Communication Quarterly, 73(4), 449-452. doi: 10. 1177/1080569910385383 10. Harisdakis, P. , Hanson, G. 2009). Social Interaction and co-viewing with YouTube: Blending Mass Communication Reception and Social Connection Journal of Broadcasting Electronic Media, (53(2), 317-335. doi: 10. 1080/08838150908270 11. Hye-Jin P. , Hove, T. , Hyun Ju. , Mikyyoung, K. (2011). Peer or expert?. International Journal of Advertising 30(1), 161-188. 12. Hill, R. P. , Moran, N. (2011). Social marketing meets interactive media. International Journal of Advertising. 30(5), 815-838. doi. 10. 2501/IJA-30-5-815-838. 13. Kwon ES Sung, Young Jun (2011), Follow me! Global markers ‘Twitter’ Use. Journal of Interactive Advertising, 12 (10), 4-16. 14. Savage, N. (2011). Twitter as medium and message communication of The ACM, 54(3), 18-20. doi: 10. 1145. 1897860. 15. Yan, J. (2011). Social media in branding: Fulfilling a need. Journal of Branding Management, 18(9), 688-698. doi: 10. 1057/bm. 2011. 19 Abstract The social media group is very relevant in the modern day marketing strategy, it is very crucial for any brand that wants to be successful in today’s marketing operation to fully utilize the numerous advantages associated with this viral tool in marketing communications. This paper examines the results of, and the utilization of three social media tools by Coca-cola to connect, and create awareness among its target audience. The strategic use of these social media tools-Facebook, Twitter and YouTube eventually leads to more sales for Coca-cola brand. Table of contents Background history of Coca-cola—————————————————-i Coca-cola brand image—————————————————————-ii The How to cite Social Media as Marketing Tools-a Case of Coca-Cola, Essay examples

Brandywine Essay Example For Students

Brandywine Essay The Battle of Brandywine: Part 1 of 10 The British Many of the 15,000 British troops spent the night in Kennett Square population 2,000 unwinding and carousing, while a battle loomed. General Howes flanking strategy was devised two days earlier: While General Knyphausen attacked at Chadds Ford, as Washington expected, Cornwallis would stealthily move north, cross the Brandywine, and flank Washingtons right. Map and a fuller explanation The Americans By the night of September10th, the American troops wereextended along a six-mile linecovering the east side of theBrandywine Creek. Washingtonknew that the British armywould have to ford theBrandywine if they were to getto their target Philadelphia. He discounted the possibility ofbeing flanked, assuming thatHowe would rely upon his hisgreater troop strength and superior artillery to press a direct attack. Washington believed that the British would have to ford the Brandywine at one of eight fords. Washington chose Chadds Ford as his defensive stronghold, as this was along the road where the British were camped. Washington positioned his troops along the creek. Congress even sent four deputies to inspect and they approved of where Washington had placed his men and urged a staunch defense. They knew that if the Americans failed here, it was likely Philadelphia would fall. Washington felt a battle of major consequence was coming. A newspaper of the day quoted the general as saying:Should they push their designs against Philadelphia, on thisroute, there all is at stake. They will put the contest on the event ofa single battle. If they are overthrown they are utterly undone. Thewar is at an end. Now, then, is the time for our most strenuousendeavors. One bold stroke will free the land. Washingtons army seemed well-positioned and well-prepared to meet the British thrust. BibliographyThe Battle of Brandywine: Part 1 of 10 The British Many of the 15,000 British troops spent the night in Kennett Square population 2,000 unwinding and carousing, while a battle loomed. General Howes flanking strategy was devised two days earlier: While General Knyphausen attacked at Chadds Ford, as Washington expected, Cornwallis would stealthily move north, cross the Brandywine, and flank Washingtons right. Map and a fuller explanation The Americans By the night of September10th, the American troops wereextended along a six-mile linecovering the east side of theBrandywine Creek. Washingtonknew that the British armywould have to ford theBrandywine if they were to getto their target Philadelphia. He discounted the possibility ofbeing flanked, assuming thatHowe would rely upon his hisgreater troop strength and superior artillery to press a direct attack. Washington believed that the British would have to ford the Brandywine at one of eight fords. Washington chose Chadds Ford as his defensive stronghold, as this was along the road where the British were camped. Washington positioned his troops along the creek. Congress even sent four deputies to inspect and they approved of where Washington had placed his men and urged a staunch defense. They knew that if the Americans failed here, it was likely Philadelphia would fall. Washington felt a battle of major consequence was coming. A newspaper of the day quoted the general as saying:Should they push their designs against Philadelphia, on thisroute, there all is at stake. They will put the contest on the event ofa single battle. If they are overthrown they are utterly undone. Thewar is at an end. Now, then, is the time for our most strenuousendeavors. One bold stroke will free the land. Washingtons army seemed well-positioned and well-prepared to meet the British thrust.